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US newsbrand AXIOS partnered with software company ZEFR for sessions on a yacht docked in the Port of Cannes.

ZEFR and AXIOS led a week of exciting conversations on the future of advertising, and media and how the creator economy is growing.

Onboard their yacht, roundtable discussions and exclusive back-to-back conversations with exclusive guests as  Snap. Inc CEO & co-founder Evan Spiegel and the New York Times Company President and CEO, Meredith Kopit Levien, went deeper into social media’s shift towards privacy, safety and trust, implications for the future of the industry and the path forward for reaching audiences.

ZEFR and AXIOS were one of the more interesting partnerships during the Lions 22 week in Cannes inspiring us to look forward to what’s to come.