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MINUTE MEDIA invited its partners & friends on board their yacht in Port of Cannes to toast to the kickoff of Cannes Lions. They also celebrated the 50th anniversary of Title IX which brought equity between men and women in most facets of sports and education.

During the Lions week, panels with VIP guests such as Tony Parker, detailed how past & current athletes have successfully built their personal brands, & how they see the landscape shifting when it comes to name, image & likeness.

NFL player, Kelvin Beachum, POAP & other leading NFT execs, brought multiple POVs on the NFT landscape and shared experiences.

Discussions focused on innovative technology and how it is transforming the sports marketing landscape to create a deep personal connection with fans, and social media. Emerging technology platforms are the most powerful way to enable these 1-on-1 conversations with the world in their own words.

Athlete guests, partners and friends rounded out the warm Cannes evenings onboard the yacht for light bites, cocktails and fun.

Owned by MINUTE MEDIA a leading technology and digital content company, THE PLAYERS’ TRIBUNE brings athlete voices to the passionate sports community, a space to share their stories.