BIZBASH and HUBILO‘s co-branded activation took place aboard Berzinc, a luxury yacht docked in a prime location directly adjacent to the Palais des Festivals for the duration of Cannes Lions 2022.
Named “The HUBILO Retreat,” the activation offered throughout the week a variety of fun, engaging experiences for guests.
It was a relaxing and inspiring place for top event and marketing professionals to connect via networking opportunities, shared meals, top-tier education sessions, entertainment, and with plenty of moments for casual conversations and fun activities in between.
Marketing and event agency BMF was tapped to create a stage presence that was like a theater with a flexible layout that could be changed based on programming needs.
“The yachts at Cannes are the ultimate trade show booths,” said BIZBASH Chairman and Founder David Adler, they are the set for us to have meaningful engagement with the Cannes community.”
